Sunday, January 20, 2008

b something

I thought about this post on the flight back.
We have flown twice with Brussels Airlines and I am really impressed with their marketing strategy. There logo is a stylized letter “b” (http://company.brusselsairlines.com/en/home/) and the marketing plan uses that b on all of the things that they give out to the customers. For example on the salt and pepper package that they give out with dinner, it says “b spicy”, on the cup that had my water it said “b cool”, on the litter bag in the seat back pocked, it said “b tidy” and the wet napkin package it said “b clean”.
It made me look a lot closer at their packages to see what they would use next.
On the flight back from Cameroon, the bathroom near my seat did not exactly stay as clean as it was when we first got on the plane so I told the flight attendant that we had been able to chat with during take offs and landings that they should put a “b accurate” sign on the under side of the toilet seat.
Keith signing off.

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